{"id":1266,"date":"2016-06-23T20:44:50","date_gmt":"2016-06-23T20:44:50","guid":{"rendered":"http:\/\/endcrawl.com\/blog\/?p=1266"},"modified":"2022-05-25T17:41:38","modified_gmt":"2022-05-25T17:41:38","slug":"film-not-disrupted-yet-part-1","status":"publish","type":"post","link":"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-1\/","title":{"rendered":"Why Film has not been Disrupted Yet, Part 1"},"content":{"rendered":"<p>In 2012,&nbsp;tech accelerator Ycombinator issued one of its famous \u201cRequest For Startups\u201d. It simply read:<em><strong> <a href=\"https:\/\/news.ycombinator.com\/item?id=3491542\" target=\"_blank\" rel=\"noopener noreferrer\">Kill Hollywood<\/a><\/strong><\/em>.<\/p>\n<p>There has never been a shortage of soothsayers predicting Hollywood\u2019s imminent demise. Media and filmed entertainment are&nbsp;perpetually \u201cnext\u201d on the&nbsp;software-eating menu.&nbsp;But for all of the&nbsp;gametalk, nobody seems to be moving that media disruption needle just yet.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1329\" src=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ.jpg\" alt=\"CfpOP7ZXIAE9GiZ\" width=\"400\" height=\"238\" srcset=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ.jpg 600w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ-200x119.jpg 200w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ-300x179.jpg 300w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ-400x238.jpg 400w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/CfpOP7ZXIAE9GiZ-50x30.jpg 50w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>The early 21st century has witnessed deep and secular changes to many major industries. Eric Schmidt&#8217;s <em><a href=\"https:\/\/www.amazon.com\/How-Google-Works-Eric-Schmidt\/dp\/1455582344\/ref=sr_1_1?ie=UTF8&amp;qid=1468417511&amp;sr=8-1&amp;keywords=how+google+works\" target=\"_blank\" rel=\"noopener noreferrer\">How Google Works<\/a><\/em> is a victory lap among other things, but it is remarkable for&nbsp;one of&nbsp;its subtler thematic&nbsp;threads\u2014one that was perfectly summed up by&nbsp;Esko Kilpi when <a href=\"https:\/\/medium.com\/@EskoKilpi\/movement-of-thought-that-led-to-airbnb-and-uber-9d4da5e3da3a#.vbdjf3pet\" target=\"_blank\" rel=\"noopener noreferrer\">he wrote<\/a> that&nbsp;&#8220;The Internet is nothing less than an extinction-level event for the traditional firm.&#8221;<\/p>\n<p>Uber is taking on transportation and logistics. AirBnB is upending&nbsp;the hospitality business. And Facebook has&nbsp;the entire publishing industry <a href=\"http:\/\/www.wired.com\/2016\/04\/facebook-seized-media-thats-bad-news-everyone-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">quaking in its little space boots<\/a>.<\/p>\n<p>But last I looked, we were still name-checking the same handful of major players in film and television. We have yet to see any challenger make a serious run at the studio system.&nbsp;So either the&nbsp;film and media industries&nbsp;are&nbsp;bullet-proof, or&nbsp;we are just&nbsp;lagging a little behind&nbsp;other industries.<\/p>\n<p>At the risk of giving away the ending: we&#8217;re just lagging behind a little. Like Blockbuster Video or Mike Campbell in <em>The Sun Also Rises<\/em>, you tend to go out of business very gradually, and then all at once:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\">\n<p lang=\"en\" dir=\"ltr\">Media groups cling to aging ad sales strategies like Blockbuster once clinged to bricks and mortar.<\/p>\n<p>&mdash; web smith (@web) <a href=\"https:\/\/twitter.com\/web\/status\/750488333705482244\">July 6, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Which means that the tipping point, and the really interesting stuff, still lie ahead. That in mind, I&#8217;ll be laying out five reasons\u2014some technical, and some cultural\u2014why I think&nbsp;filmed entertainment has largely resisted disruption so far.<\/p>\n<ol>\n<li><strong>Making a movie is still an all-or-nothing proposition.<\/strong><\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Film technologists are focusing on all the wrong areas.<\/a><\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Filmmaking is (computationally) expensive<\/a>.<\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">We are a deeply traditional, conservative, and sentimental lot<\/a>.<\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-5\/\" target=\"_blank\" rel=\"noopener noreferrer\">The film industry neutralizes its best and brightest<\/a>.<\/li>\n<li><strong>Postscript:<\/strong>&nbsp;<a href=\"http:\/\/endcrawl.com\/blog\/two-digital-revolutions-disruption\/\" target=\"_blank\" rel=\"noopener noreferrer\">There Are Always Two Revolutions<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1309\" style=\"width: 1007px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-1309\" class=\"size-full wp-image-1309\" src=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood.jpg\" alt=\"Any day now!\" width=\"997\" height=\"300\" srcset=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood.jpg 997w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-200x60.jpg 200w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-300x90.jpg 300w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-768x231.jpg 768w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-860x259.jpg 860w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-680x205.jpg 680w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-400x120.jpg 400w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/06\/wired-hollywood-50x15.jpg 50w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/p>\n<p id=\"caption-attachment-1309\" class=\"wp-caption-text\">Any day now!<\/p>\n<\/div>\n<h2 id=\"#1-all-or-nothing\">1.&nbsp;Making a movie is still an all-or-nothing proposition.<\/h2>\n<p>I starting writing this first entry with the pedestrian observation that \u201cfilmmaking costs a lot of money\u201d. Even&nbsp;RocketJump\u2019s <em>Video Game High School\u2014<\/em>probably the purest expression of the &#8220;<a href=\"http:\/\/prolost.com\/blog\/2011\/3\/30\/rebels-guide-on-your-ipad-or-kindle-dv-rebel-tools-for-free.html\" target=\"_blank\" rel=\"noopener noreferrer\">DV Rebel\u2019s<\/a>&#8221; ethos\u2014needed&nbsp;<a href=\"https:\/\/www.indiegogo.com\/projects\/video-game-high-school-vghs-season-3\" target=\"_blank\" rel=\"noopener noreferrer\">hundreds of thousands of dollars<\/a>&nbsp;to deliver solid&nbsp;production values.&nbsp;We\u2019re still a way off from the promise of &nbsp;<em><a href=\"http:\/\/www.newwavefilm.com\/about\/camera-stylo-astruc.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Camera Stylo<\/a><\/em> or Francis Ford Coppola&#8217;s&nbsp;&#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=iSePbQVR284\" target=\"_blank\" rel=\"noopener noreferrer\">Fat Little Girl From Nebraska<\/a>&#8220;.<\/p>\n<p>(Full Disclosure and Mandatory Plug: VGHS used <a href=\"https:\/\/endcrawl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Endcrawl<\/a>. And they thanked all 10,003 IndieGoGo contributors by name.)<\/p>\n<p>But the problem is not that&nbsp;that filmmaking is expensive. Making software is expensive, too. The problem is that filmmaking requires large, upfront capital outlays. This heavily&nbsp;favors&nbsp;companies that can afford to place&nbsp;large, expensive bets. In the indie film&nbsp;sphere, it tips the scales toward folks who have easier access to capital or who are buddies with <a href=\"http:\/\/www.investopedia.com\/terms\/h\/hnwi.asp\" target=\"_blank\" rel=\"noopener noreferrer\">HNWIs<\/a>.&nbsp;If you don&#8217;t believe me, visit any major film festival.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\">\n<p lang=\"en\" dir=\"ltr\">Independent film isn&#39;t just white people eating cereal in bed. Subscribe to @brightideasmag: <a href=\"http:\/\/t.co\/kA9xsZG3p8\">http:\/\/t.co\/kA9xsZG3p8<\/a><\/p>\n<p>&mdash; Seed&amp;Spark (@seedandspark) <a href=\"https:\/\/twitter.com\/seedandspark\/status\/571112890029215745\">February 27, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Software devs, for all of their many <a href=\"http:\/\/steve-yegge.blogspot.com\/2006\/09\/good-agile-bad-agile_27.html\" target=\"_blank\" rel=\"noopener noreferrer\">cranky disagreements<\/a>, are more or less unanimous that the Waterfall Model is the worst possible way to go about creating anything. Yet Waterfall is precisely how we\u2019ve been producing films for over 100 years.<\/p>\n<p>There have been scattered&nbsp;attempts to squeeze concepts like \u201cLean\u201d and \u201cAgile\u201d into the film space. This is laudable. It also tends&nbsp;to&nbsp;meet with heavy resistance.&nbsp;In fact, one of the&nbsp;first times I proposed a similar idea, I was&nbsp;sarcastically asked, \u201c<em>So what does the \u2018lean\u2019 version of Game of Thrones look like?<\/em>\u201d<\/p>\n<p>That\u2019s a fantastic&nbsp;question\u2014the sort that can&nbsp;tease out some&nbsp;tantalizing answers.<\/p>\n<p>But the problem isn&#8217;t&nbsp;that concepts like uppercase-A&nbsp;<em>Agile<\/em>&nbsp;arrive&nbsp;with their own particular baggage, or that they don\u2019t translate gracefully from software into media production. The problem is that filmmakers, by and large, aren\u2019t asking the&nbsp;question.<\/p>\n<p>Instead, we are still&nbsp;busy&nbsp;chasing production&nbsp;models&nbsp;whose&nbsp;failure modes will&nbsp;likely as not beggar us.<\/p>\n<p>The very concept of \u201cgreenlighting\u201d a movie speaks volumes&nbsp;about&nbsp;the binary nature of film production: you\u2019re either going all-in, or you\u2019re not making your film at all. <a href=\"http:\/\/screenrant.com\/update-sonysoderberghpitt-moneyball-fiasco-kofi-15550\/\" target=\"_blank\" rel=\"noopener noreferrer\">Late-stage plug-pulling<\/a> is extremely rare:&nbsp;once you cross that Greenlight Rubicon, it\u2019s all sunk-cost fallacy from there on out. &nbsp;And you won&#8217;t&nbsp;know for a year or&nbsp;three&nbsp;whether you\u2019re creating a work of unrivaled genius, or whether you&#8217;ve already sired&nbsp;an irredeemable artistic failure.<\/p>\n<p>Ted Hope <a href=\"http:\/\/trulyfreefilm.hopeforfilm.com\/2013\/09\/10-reasons-we-need-staged-film-financing.html\" target=\"_blank\" rel=\"noopener noreferrer\">touched on this&nbsp;topic<\/a> in a blog post entitled, \u201cStaged Financing MUST Become Film Biz\u2019s Immediate Goal.\u201d I agree with Mr. Hope in principle: the film production world&nbsp;effectively&nbsp;lacks Sand Hill Road&#8217;s language of investing rounds: Angel, Seed, Series A\/B\/C, etc.<\/p>\n<p>But in tech, those funding milestones are &nbsp;tied to a bevy of metrics like MAU (Monthly Average Users) or MRR (Monthly Recurring Revenue). Traditional waterfall film production, on the other hand, doesn\u2019t start small and iterate. Waterfall relies on massive, one-time. all-or-nothing bets. We don\u2019t solicit feedback. We don&#8217;t Default To Open. We are all unrecognized artistic geniuses&nbsp;who must&nbsp;Hide It Under A Bushel, for years,&nbsp;with&nbsp;little to&nbsp;no economic or creative feedback along the way.<\/p>\n<p>It\u2019s difficult to see how an investor can make rational, informed choices within that production&nbsp;model.&nbsp;Hence all the &#8220;<a href=\"http:\/\/trulyfreefilm.hopeforfilm.com\/2013\/06\/towards-a-sustainable-investor-class.html\" target=\"_blank\" rel=\"noopener noreferrer\">stupid money<\/a>.&#8221;<\/p>\n<p>This is holding us back.<\/p>\n<p>Staged financing, \u201csmart money,\u201d and a sustainable investor class are important goals. But we have to reach a moment when we acknowledge that&nbsp;these goals&nbsp;are&nbsp;incompatible with traditional formats. To wit: staged financing doesn\u2019t play well with the venerable Feature Film.<\/p>\n<p>Jason Scott aka @<a href=\"https:\/\/twitter.com\/textfiles\" target=\"_blank\" rel=\"noopener noreferrer\">textfiles<\/a>&nbsp;provided some&nbsp;insight&nbsp;along these lines when he posited that <a href=\"http:\/\/ascii.textfiles.com\/archives\/5018\" target=\"_blank\" rel=\"noopener noreferrer\">film and Kickstarter are fundamentally incompatible<\/a>. I recommend reading the whole thing, but my key takeaway is that feature films cannot be meaningfully chunked in the way that an album or a video game can. As the old spittoon bar joke goes: it\u2019s all one piece.<\/p>\n<p>Disrupting film will require filmmakers and visual storytellers to start actively, manically experimenting with other content formats. Call it <a href=\"http:\/\/breakingsmart.com\/season-1\/prometheans-and-pastoralists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Promethean<\/a> Storytelling.&nbsp;We need to keep asking the question:&nbsp;<a href=\"http:\/\/endcrawl.com\/blog\/red-camera-was-not-disruptive-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">What does a piece of disruptive content look like<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The film industry has resisted disruption so far. Either Big Media is bulletproof, or the real changes still lie ahead.<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[17,9,3],"tags":[],"_links":{"self":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1266"}],"collection":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":67,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1266\/revisions"}],"predecessor-version":[{"id":3259,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1266\/revisions\/3259"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media?parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/categories?post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/tags?post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}