{"id":1418,"date":"2016-10-18T15:42:32","date_gmt":"2016-10-18T15:42:32","guid":{"rendered":"http:\/\/endcrawl.com\/blog\/?p=1418"},"modified":"2022-05-25T17:54:56","modified_gmt":"2022-05-25T17:54:56","slug":"film-not-disrupted-yet-part-5","status":"publish","type":"post","link":"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-5\/","title":{"rendered":"Why Film has not been Disrupted (Yet), Part 5"},"content":{"rendered":"<p><em>This is the final post\u00a0in\u00a0a series asking\u00a0why the film industry has resisted disruption so far:<\/em><\/p>\n<ol>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Making a movie is still an all-or-nothing proposition<\/a>.<\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Film technologists are focusing on all the wrong areas<\/a>.<\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Filmmaking is (computationally) expensive<\/a>.<\/li>\n<li><a href=\"http:\/\/endcrawl.com\/blog\/film-not-disrupted-yet-part-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">We are a deeply traditional, conservative, and sentimental lot<\/a>.<\/li>\n<li><strong>The film industry neutralizes its best and brightest.<\/strong><\/li>\n<li><strong>Postscript:<\/strong>\u00a0<a href=\"http:\/\/endcrawl.com\/blog\/two-digital-revolutions-disruption\/\" target=\"_blank\" rel=\"noopener noreferrer\">There Are Always Two Revolutions<\/a><\/li>\n<\/ol>\n<hr \/>\n<h2>5. The film industry neutralizes its best and brightest.<\/h2>\n<p>I like\u00a0to draw a lot of comparisons between the tech and film industries. Not just because I straddle those\u00a0two worlds, but because\u00a0they also inform each other a lot.<\/p>\n<p>But while the tech industry\u00a0has long been defined those who chose Exit instead of\u00a0Assimilation (going back\u00a0to\u00a0the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Traitorous_eight\">Traitorous Eight<\/a>) the opposite dynamic is in effect over here in la-la-land.<\/p>\n<h3 class=\"p2\"><span class=\"s1\">Welcome to the Indie-Go-Round<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">I\u2019ve <a href=\"http:\/\/endcrawl.com\/blog\/7-ways-make-your-own-luck-film-industry\/\"><span class=\"s2\">previously<\/span><\/a>\u00a0commented on the sobering experience of watching\u00a0\u201cestablished\u201d industry pros live out a grind-and-hustle lifestyle well into their 50s and 60s.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">You think that plateau of stable, fulfilling work is right over the horizon? That the right mixture of grit and cheery attitude will lead you there? That rarely pans out.<\/span><\/p>\n<p class=\"p2\">You see, it&#8217;s a permanent buyer&#8217;s market. Show business\u00a0emanates powerful reality distortion fields that are always able to\u00a0pull\u00a0in fresh bodies. Don&#8217;t like\u00a0your working\u00a0conditions?\u00a0Just\u00a0peek\u00a0over your shoulder:\u00a0there are at least two dozen\u00a0snowflakes queued up behind you. And they can&#8217;t wait to\u00a0take their lumps.<\/p>\n<div id=\"attachment_1462\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/theoatmeal.com\/comics\/exposure\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-1462\" class=\"wp-image-1462\" src=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure.png\" alt=\"exposure\" width=\"600\" height=\"600\" srcset=\"http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure.png 800w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-200x200.png 200w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-300x300.png 300w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-768x768.png 768w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-680x680.png 680w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-400x400.png 400w, http:\/\/endcrawl.com\/blog\/wp-content\/uploads\/2016\/10\/exposure-50x50.png 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p id=\"caption-attachment-1462\" class=\"wp-caption-text\">This trick doesn&#8217;t work on accountants and occupational therapists.<\/p>\n<\/div>\n<p>And so many of us find ourselves, at one point in our careers, on the dread Indie-Go-Round Of Death: you&#8217;ll take your movie\u00a0to a few festivals, walk a red carpet perhaps, do a Q&amp;A panel or two. If you&#8217;re lucky, maybe a\u00a0photo-op\u00a0with Robert Redford.<\/p>\n<p>Then it\u2019s back to borderline poverty, and you get to do it all over again.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/MatthewACherry\">@MatthewACherry<\/a> each year I get jelly of my friends with movies in Sundance. Right up until April, when they call me looking for a job.<\/p>\n<p>&mdash; Pliny (@iampliny) <a href=\"https:\/\/twitter.com\/iampliny\/status\/726149860559343616\">April 29, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\">\n<p lang=\"en\" dir=\"ltr\">And then it&#39;ll blow away a couple hundred people who catch it on whatever SVOD service bought distribution rights for pennies on the dollar. <a href=\"https:\/\/t.co\/xVzBFOkyoZ\">https:\/\/t.co\/xVzBFOkyoZ<\/a><\/p>\n<p>&mdash; Keith Calder (@keithcalder) <a href=\"https:\/\/twitter.com\/keithcalder\/status\/795711163501682688\">November 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3 class=\"p2\"><span class=\"s1\">Rearguard Actions<\/span><\/h3>\n<p class=\"p2\">But a few of us\u2014with the right\u00a0combination of hard skills, personal charisma, and dumb fucking luck\u2014do manage to grab on to\u00a0a small piece of arbitrage or staying power. In a nearly 100% elastic marketplace, that&#8217;s a powerful thing.<\/p>\n<p class=\"p2\">That arbitrage can take different forms: an output deal, a corporate gig, personal connections with the investor class, a trust fund, a key relationship with a rising star, or early access to some other form of New Hotness.<\/p>\n<p>Once you\u2019ve gained that edge, there is a natural tendency\u00a0to flip\u00a0from a posture of openness\u2014which was to your advantage when you were still up and coming\u2014to a posture of gate-keeping. And why not? After years of struggle, how does it benefit you personally to \u201cdisrupt\u201d a beast that has finally doled out your small\u00a0fief? Best to hunker down, pull your punches, and play\u00a0defense. Kind of like a soccer team protecting a narrow 1-0 lead in a really boring World Cup match.<\/p>\n<p>The film industry, it turns out, is exceptionally good at assimilating and neutralizing its best and brightest.<\/p>\n<p class=\"p2\">Where would the tech industry be if\u00a0every engineer&#8217;s\u00a0highest aspiration was\u00a0landing a gig\u00a0with\u00a0Verizon? We&#8217;d be approximately where the film business is right now. Instead of exiting and\u00a0innovating, our\u00a0biggest &#8220;rock stars&#8221; often\u00a0turn out to be\u00a0our biggest reactionaries. Finally granted a small taste of inner-circle status, they are successfully recruited into waging rearguard actions to preserve\u00a0the elderly\u00a0status quo.<\/p>\n<p class=\"p2\">And so we find ourselves in a business that not merely resists <em>but preemptively and successfully suppresses<\/em> any meaningful disruption.<\/p>\n<h3 class=\"p2\"><span class=\"s1\">#NotAllRockstars<\/span><\/h3>\n<p>Hands up if you&#8217;ve been guilty of some of this.<\/p>\n<p>It&#8217;s a question\u00a0worth asking:\u00a0<em>Am I trying to innovate, or gate-keeper?<\/em><\/p>\n<p>In an\u00a0bid\u00a0to close out this series on a positive note, I want to\u00a0highlight a few people who\u00a0have a good\u00a0answer to the above\u00a0question. Not content to circle the wagons, these individuals\u00a0have leveraged\u00a0their success into platforms\u00a0to\u00a0innovate, empowering their colleagues along the way:<\/p>\n<ul>\n<li><span class=\"s1\"><a href=\"https:\/\/twitter.com\/katiehinsen\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Katie Hinsen<\/strong><\/a> is a world-class finishing artist. Her resume includes <em>Avatar<\/em>\u00a0and <em>District\u00a09.<\/em> She&#8217;s worked at\u00a0companies like\u00a0Light Iron Digital and Peter Jackson\u2019s Park Road. In her spare time, Katie\u00a0founded the <a href=\"http:\/\/www.bluecollarpostcollective.com\/\">Blue Collar Post Collective<\/a>, a non-profit that promotes inclusion and accessibility for emerging post production talent.<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><strong>Evan Schiff<\/strong> is currently editing <strong>John Wick 2<\/strong>. He&#8217;s also busy publishing a collection of <a href=\"https:\/\/www.shift-e.net\/tools\/#!\/\">web-based workflow tools<\/a> for his video\u00a0editors\u2014including a Letterbox Generator and an EDL to SubCaps converter. These\u00a0are 100% free, by the way. What did you do this week?<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><strong>Steve Yedlin<\/strong> is a self-described \u201c<a href=\"https:\/\/twitter.com\/steveyedlin\" target=\"_blank\" rel=\"noopener noreferrer\">cameraman<\/a>\u201d who recently published a massive study entitled \u201c<a href=\"http:\/\/www.yedlin.net\/OnColorScience\/\">On Color Science For Filmmakers<\/a>\u201d. Read it. Now it&#8217;s possible Steve just\u00a0wanted to drum up\u00a0some publicity for his next gig, since he\u00a0recently wrapped his latest \u201ccamerama\u201d job. That film&#8217;s working title is \u201c<strong>Star Wars 8<\/strong>.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><strong>Stu Maschwitz<\/strong> defies summary but I&#8217;ll give it a shot<\/span><span class=\"s1\">: ten\u00a0years ago he published the seminal \u201c<a href=\"https:\/\/www.amazon.com\/DV-Rebels-Guide-All-Digital-Approach\/dp\/0321413644\/\" target=\"_blank\" rel=\"noopener noreferrer\">DV Rebel\u2019s Guide<\/a>\u201d, following that up with his empowering <a href=\"http:\/\/prolost.com\/\">prolost\u00a0blog<\/a>. Currently Creative Director at Red Giant, Stu&#8217;s\u00a0provenance includes ILM and The (Late, Great) Orphanage. Stu is one-half of <a href=\"http:\/\/slugline.co\/\">Slugline<\/a>, and has been a vocal booster for technologies like <a href=\"http:\/\/fountain.io\/\">fountain.io<\/a> (Markdown for screenplays) and <a href=\"http:\/\/quoteunquoteapps.com\/courierprime\/\">Courier Prime<\/a> (a better font for screenwriters).<\/span><\/li>\n<\/ul>\n<h3>Re-focusing Outward<\/h3>\n<p class=\"p2\"><span class=\"s1\">Everyone in this cherry-picked list has at least one thing in common: an\u00a0outward focus. Innovation rarely happens in a vacuum, and it never happens in an Old Boys&#8217; Club.<\/span><\/p>\n<p class=\"p2\">There are many reasons the film industry has resisted disruption so far. But our biggest hurdles remain the mental and cultural ones.<\/p>\n<p class=\"p2\">I started this series by quoting <a href=\"https:\/\/medium.com\/@EskoKilpi\/movement-of-thought-that-led-to-airbnb-and-uber-9d4da5e3da3a#.8af7a184l\" target=\"_blank\" rel=\"noopener noreferrer\">Esko Kilpi<\/a>: \u201cThe Internet is nothing less than an extinction-level event for the traditional firm.\u201d Studios are not teflon. Incumbents go broke &#8220;first slowly, then all at once.&#8221; We\u2019re still watching the first half of that sentence unfold, but the signs are all over the place:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\">\n<p lang=\"en\" dir=\"ltr\">13\/ I&#39;ll be told this is alarmist, but again, getting pretty hard to escape this gravitational pull. How far to event horizon? <a href=\"https:\/\/t.co\/HMnPx1Up8b\">pic.twitter.com\/HMnPx1Up8b<\/a><\/p>\n<p>&mdash; Matthew Ball (@ballmatthew) <a href=\"https:\/\/twitter.com\/ballmatthew\/status\/788096224167473153\">October 17, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p2\">The smartest old-media dignitaries\u00a0understand this, and are just\u00a0trying to run out the clock on their careers before the real\u00a0changes\u00a0hit.<\/p>\n<p class=\"p2\">You probably don\u2019t have that luxury.<\/p>\n<p class=\"p2\">True disruption in the film industry will not come from Silicon Valley, which has steadfastly failed to understand the dynamics underpinning media creation. Nor will it come from filmmakers who consistently mis-classify \u201cdisruption\u201d as <a href=\"http:\/\/endcrawl.com\/blog\/red-camera-was-not-disruptive-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">small, tactical<\/a> improvements to old\u00a0workflows and business models.<\/p>\n<p>Disruption will come when smart creatives from both camps find ways to link up and do something altogether new.<\/p>\n<p>But first, filmmakers have\u00a0re-orient themselves. That will involve doing some hard\u00a0things.\u00a0Like ditching\u00a0love affairs with the past.\u00a0Prioritizing good work above status-seeking. And\u00a0engaging more openly with our\u00a0peers.<\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.myosynthesis.com\/john-boyd-to-be-or-to-do\" target=\"_blank\" rel=\"noopener noreferrer\">John Boyd<\/a> once\u00a0said that you can either Be Someone, or you can Do Something. There&#8217;s\u00a0your\u00a0choice.<\/p>\n<p>I know, I know: most of us would jump at the opportunity to\u00a0work\u00a0<em>Star Wars 9<\/em>. But frankly, I have bigger plans.<\/p>\n<p>So should you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The film industry is damned good at assimilating&#8211;and neutralizing&#8211;its top talent.<\/p>\n","protected":false},"author":1,"featured_media":1492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3],"tags":[],"_links":{"self":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1418"}],"collection":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":62,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1418\/revisions"}],"predecessor-version":[{"id":3248,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/1418\/revisions\/3248"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media\/1492"}],"wp:attachment":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media?parent=1418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/categories?post=1418"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/tags?post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}