{"id":2790,"date":"2019-04-25T12:09:40","date_gmt":"2019-04-25T12:09:40","guid":{"rendered":"http:\/\/endcrawl.com\/blog\/?p=2790"},"modified":"2019-04-29T14:47:25","modified_gmt":"2019-04-29T14:47:25","slug":"saving-theatrical-experience","status":"publish","type":"post","link":"http:\/\/endcrawl.com\/blog\/saving-theatrical-experience\/","title":{"rendered":"Saving the Theatrical Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During the 1982 Cannes Film Festival, director Wim Wenders set up a 16mm camera and tape recorder in a room at the Hotel Martinez, then invited a lineup of world-class filmmakers to sit next to a television and answer the question\u00a0&#8220;Is cinema a language about to get lost, an art about to die?&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their responses were collected into the documentary <strong><em>Room 666<\/em><\/strong>, and of all the respondents \u2014 which include Werner Herzog (pictured above, turning off the television), Jean-Luc Godard, and Steven Spielberg\u00a0\u2014 only Michelangelo Antonioni foresaw a future in which cinema would not be lost or die, but, because of innovations in technology, transform into something else entirely. &#8220;Current structures will disappear,&#8221; he predicts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">35 years later, much about the way we watch films and TV has changed, while\u00a0<strong>Netflix<\/strong> CEO Reed Hastings claims that the only innovation in the theatrical experience\u00a0<\/span><a href=\"https:\/\/variety.com\/2017\/digital\/news\/netflix-ceo-reed-hastings-movie-distribution-1202010848\/\"><span style=\"font-weight: 400;\">has been the popcorn<\/span><\/a><span style=\"font-weight: 400;\">, a statement that illustrates the company\u2019s hostility towards the current structure of theatrical distribution. But\u00a0<\/span><span style=\"font-weight: 400;\">with the recent news that <\/span><a href=\"https:\/\/deadline.com\/2019\/04\/egyptian-theater-hollywood-netflix-buying-cinematheque-1202591851\/\"><span style=\"font-weight: 400;\">Netflix is now in the process of purchasing the historic Grauman\u2019s Egyptian movie theater<\/span><\/a><span style=\"font-weight: 400;\"> in Los Angeles \u2014 ostensibly to host events and qualify its own films for Oscar nomination \u2014 the conversation has become far more complicated this time around.<\/span><\/p>\n<h4>The film v. television debate<\/h4>\n<p><span style=\"font-weight: 400;\">Netflix&#8217;s Egyptian announcement comes in the wake of harsh criticism by none other than Steven Spielberg, who disagrees with the Motion Picture Academy\u2019s implementation of &#8220;Rule 2&#8221;, which says a film is eligible to be considered for an Oscar provided it receives a seven-day run in a Los Angeles theater. This leaves the door open for Netflix to submit their films for Oscar consideration, despite the company\u2019s limited commitment to theatrical releases. <\/span><span style=\"font-weight: 400;\">\u201cOnce you commit to a television format, you\u2019re a TV movie,\u201d Spielberg says, presumably regarding all streaming platforms, in an interview with <\/span><span style=\"font-weight: 400;\">ITV News<\/span><span style=\"font-weight: 400;\">. \u201cYou certainly, if it\u2019s a good show, deserve an Emmy, but not an Oscar.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start there. (Relevant comments begin at 4:25.)<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_hTTvO50QTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Spielberg\u2019s claims are attractive, especially among those (including this author) who fetishize the theatrical experience. It sounds almost altruistic for someone of his relative importance to come to the rescue of Cinema, but the reality is not that simple: Spielberg and his films represent a very small \u2014 albeit profitable \u2014 facet of the film industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flip the narrative and you comprehend much of the <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/steven-spielberg-criticized-plan-block-035516834.html\"><span style=\"font-weight: 400;\">vocal backlash<\/span><\/a><span style=\"font-weight: 400;\"> against Spielberg. As many have rightfully pointed out, many films that would get lost on the theatrical circuit will find their audiences on streaming platforms. There is a legitimate fear that these films \u2014 independents, mostly \u2014 would be the hardest hit by such strict rulings. <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We love cinema. Here are some things we also love:<\/p>\n<p>-Access for people who can&#8217;t always afford, or live in towns without, theaters<br \/>\n-Letting everyone, everywhere enjoy releases at the same time<br \/>\n-Giving filmmakers more ways to share art<\/p>\n<p>These things are not mutually exclusive.<\/p>\n<p>\u2014 Netflix Film (@NetflixFilm) <a href=\"https:\/\/twitter.com\/NetflixFilm\/status\/1102418557760024578?ref_src=twsrc%5Etfw\">March 4, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The fight over a film\u2019s right to be released theatrically lies at the heart of yet another aspect of the Netflix debacle that\u2019s primed to return next month.<\/span><\/p>\n<h4>The Cannes v. Netflix debate<\/h4>\n<p><span style=\"font-weight: 400;\">In 2018, Cannes barred Netflix films from competing for the festival\u2019s top prize, the Palme d\u2019Or. As Vox\u2019s Alissa Wilkinson points out, both companies may be in the wrong, but <\/span><a href=\"https:\/\/www.vox.com\/culture\/2018\/4\/13\/17229476\/netflix-versus-cannes-ted-sarandos-thierry-fremaux-okja-meyerowitz-orson-welles-streaming-theater\"><span style=\"font-weight: 400;\">\u201cNetflix is, well, wronger.\u201d<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wilkinson also points out that Netflix and Cannes\u2019 battle is likely about the French film industry\u2019s strict distribution guidelines as much as it&#8217;s about the streaming company\u2019s reluctance to release theatrically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, France has an outdated system that is actually enshrined in the country\u2019s laws, requiring that all films accept a 36-month theatrical window before appearing on SVOD platforms. Three years was always an incredibly long time to wait, and its reasoning is tailored to a film industry that releases far less content than our current one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an interview with Deadline, <\/span><a href=\"https:\/\/deadline.com\/2018\/05\/netflix-france-theatrical-windows-disruptors-vincent-maraval-commentary-news-1202382132\/\"><span style=\"font-weight: 400;\">Wild Bunch\u2019s Vincent Maraval declared Netflix a \u201cscapegoat,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> and blames the French system in equal measure, stating, \u201cthe lobbies of the old French families [\u2026] control our economy [and] are paralyzing all evolution of the new entrants.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">France\u2019s system may be frustrating and archaic, but their insistence on safeguarding the theatrical experience is admirable. This protection is simply not feasible in Capitalist Hollywood, where instead of fulfilling any cultural mandate, the power lies with the consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how powerful is the consumer if our options are severely limited, especially in a theatrical sense? Netflix\u2019s interest in owning its own theaters should be a cause for concern. If the media giant owns its content outright, as well as all levels of distribution, this potentially eliminates further revenue streams for the filmmaker: Netflix decides what to produce and where to screen it, if they screen it publicly at all.<\/span><\/p>\n<h4>Does the theatrical experience need a savior?<\/h4>\n<p><span style=\"font-weight: 400;\">If we want to hold onto this structure, then the answer is &#8220;yes&#8221; \u2014 but it&#8217;s not going to be Spielberg or Netflix, and expecting distributors to do the right thing is na\u00efve, too. What\u2019s important is that the audience takes notice of these changes and innovations and puts its money where its mouth is. <\/span><i><span style=\"font-weight: 400;\"><strong>It Follows<\/strong>,<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><strong><i>Mandy<\/i><\/strong><span style=\"font-weight: 400;\">, and <strong><em>Sorry To Bother You<\/em><\/strong><\/span><span style=\"font-weight: 400;\">\u00a0are three recent examples of films whose limited theatrical run expectations were exceeded and extended due to audience demand. [Ed. note: <em>Sorry to Bother You<\/em> used <strong><a href=\"https:\/\/endcrawl.com\/\">Endcrawl<\/a><\/strong>, which publishes this site.]<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/enH3xA4mYcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Theatrical distribution isn\u2019t the only issue at hand, but it&#8217;s a part of the industry that&#8217;s directly impacted by audience\u00a0participation. And while the studios are fast at work churning out remakes, reboots, and even remake-reboots, a healthy number of films in and outside of this system offer different stories, different voices, and different perspectives. Seek<\/span><span style=\"font-weight: 400;\">\u00a0out these kinds of movies wherever they may be found, and not just the titles conveniently featured on streaming platforms, but also on VOD, on Blu-ray or DVD, and of course, at your local movie theater.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cinema&#8217;s existential crisis rebooted for the streaming era<\/p>\n","protected":false},"author":13,"featured_media":2816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[146,96,95,148,93],"_links":{"self":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/2790"}],"collection":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/comments?post=2790"}],"version-history":[{"count":43,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/2790\/revisions"}],"predecessor-version":[{"id":2838,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/posts\/2790\/revisions\/2838"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media\/2816"}],"wp:attachment":[{"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/media?parent=2790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/categories?post=2790"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/endcrawl.com\/blog\/wp-json\/wp\/v2\/tags?post=2790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}